Halloween as a shared ritual.
Wynwood is known for its art and its nightlife. For one night, Commune opened it to the whole neighborhood: kids in costume at dusk, families filling the rows, and adults staying on after dark. Spooky Cinema treats the screening room as a public square, a place where a neighborhood gathers around the same story.
A double feature chosen to span generations. The Nightmare Before Christmas opens the night for families. Psycho closes it for adults. Between the screenings, costume competitions turn the audience into the show, with the crowd choosing its winners.
We invited restaurants, hotels, and businesses throughout Wynwood, and reached into neighboring Little Haiti, to take part. The inaugural edition brought together nine partners in six weeks, with contributions ranging from funding and venue to food, drinks, and gift certificates. The Wynwood Business Improvement District funded discounted access for neighborhood schools. The LAB Miami hosted. Red Bull and Barcelona Wine Bar came on board as brand partners. House of Wings, Balou’s Kitchen, and Jean Bon Gout led the culinary program. Cool Ideas Marketing produced the event’s branding. Fitness & Financial Gains amplified it through its own network.
Commune partnered with The LAB Miami, a Wynwood creative space, and transformed it into a cinema for the night: a walk-through haunted house, a lit photo installation, custom motion graphics to open the night, and branded keepsakes for every guest.
Every partner was built into the experience: named on stage, featured on-site and in the event’s branding, and captured in professional photo and video coverage. A global brand, a public institution, and neighborhood businesses shared one stage with the community they serve.
Spooky Cinema returns in 2027.
